NSTIC, Google & SEO

In case you missed it, Google is now a credentialed provider of Trusted Identities for the federal government. This means that the NSTIC, or National Strategy for Trusted Identities in Cyberspace, framework now has federally recognized and certified identity providers.
But who are these providers exactly, what is the NSTIC and how does this affect the users in matters of privacy, anonymity or even SEO? Below is a video that helps easily explains what it means to be working with the #NSTIC and how these issues are addressed, or not addressed by the NSTIC Framework.

Why Should I Watch?

WATCH THIS VIDEO! (No really, you should)

There are a lot of reasons to watch of course. However, because everyone is wondering why so many changes are happening in search and social. Changes such as SSL secure keyword referrer data, and if you do not know about the new Identity Market, if you haven't made yourself familiar with the tenets of the NSTIC and the Identity Ecosystem, you might miss that this is more likely part of a much larger plan at Google, PayPal, Facebook and the like.
So watch THE VIDEO, learn about the Identity Ecosystem. There are companies already set to go, marketplaces ready to run, and credentialed providers such as Google, PayPal and Equifax who have already started implementation procedures. It can't be ignored because it already exists; they might just hoping maybe you don't notice, well at least not yet.