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Showing posts with label Bing Search. Show all posts
Showing posts with label Bing Search. Show all posts

What Makes A Backlink A High Quality Backlink?

Getting backlinks – links from other websites to your business’s website – is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high quality backlinks.

What makes a backlink high quality is subjective, and every SEO consultant will have at least a slightly differing opinion on the topic, however, most would agree that a good quality backlink would be comprised of several of the factors listed below, and that a backlink that ticks all of these boxes would be the perfect backlink.

It would be unrealistic to expect all of your backlinks to be perfect, and just because a backlink doesn’t meet all of these criteria it doesn’t make it low quality. If you can get a backlink to your business’s website that ticks at least a few of these boxes then it’s definitely worth having in your site’s link profile.
From a relevant source
 
Search engines want to provide relevance in their search results, and so it’s logical that relevance is a consideration when they evaluate backlinks, which are the primary factor affecting where sites rank in their results. A backlink can be relevant on different levels. Search engines consider the overall relevance of the linking site, the relevance of the specific page with the link on it, and the relevance of the content directly surrounding the link.

From a trusted source
It’s logical that a high quality backlink would come from a high quality website, and that a high quality site would also be a very trustworthy site. To determine if a website is trustworthy, search engines use a set of trusted seed sites (for example, Wikipedia, BBC, The Huffington Post, etc.), which they know for sure are high quality and which are difficult to get links from. The fewer the number of links away a site is from one of the seed sites, the higher its TrustRank is, and the higher the quality a link from that site is.
Sends traffic
 
This aspect of backlinks too often gets forgotten about. The original purpose of links, before the time search engines started using them as a factor in their algorithms, was to add value to a page by directing visitors to resources relevant to the topic of that page. Visitors still click these links as often as they did when the internet was first created, and having a link in a prominent position on a highly visited page makes it high quality because, regardless of rankings, it will bring your website a continual stream of targeted visitors.
Exact/phrase/synonym match anchor link text used
 
The quality of a backlink increases if the words that form the clickable text of the link are the same as, or similar to, the words that you’re trying to improve your rankings for. It looks unnatural to have a lot of incoming links made up of exactly the same anchor link text though, so use plenty of variations. If you’re trying to rank your site for ‘mortgage advice’, as well as getting links with ‘mortgage advice’ as the anchor link text, good variations would be ‘advice on mortgages’, ‘professional mortgage advice’ and ‘mortgage guidance’.

In-content
In-content backlinks (i.e. backlinks within a block of text) are the most likely to be editorial links, which are exactly the type of links that search engines value most, and if a link is included early on in a piece of content then it’s natural to assume that the author of that content considers it be an important link. Therefore, a backlink within the main content area of a page, and towards the top of that content area, is considered to be more high quality than a link lower down the page or in the sidebar or footer.

PageRank (PR) is the most basic and obvious measure to use when assessing the worth of a backlink – the higher the PR of the page where the link is located, the higher the quality of that link. PR can be a misleading metric though. All webpages start off with a PR of 0 (or n/a to be precise) and the PR of a page can rise and fall over time. Also, the PR value that Google displays for a page is only updated for the general public every 3 or so months, but within the algorithm it’s updated constantly. So, the PR value you see is only an estimate, and could well be a point or 2 off of the true PR.

Next to backlinks to authority websites
If a backlink to your business’s website is included on a page that links to high quality sites, especially ones in the same niche as your site, then it indicates to search engines that your site should be put in the same bracket as those high quality sites. If the other links on the page are to low quality sites, then your site won’t necessarily be classed as low quality also, but rather search engines may opt not to include those links as a factor, either positively or negatively, in their ranking calculations.

From a different source to your existing backlinks
There’s a strong correlation between higher rankings for a website and the number of unique websites (i.e. different domain names hosted on different IP addresses) linking to that site. All else being equal, it’s preferable to have 10 links from 10 different websites than 100 links from 3 different websites. So, for a new link to your business’s website to be considered high quality, it should be from a website which hasn’t already linked to you.

Not reciprocal
Link exchanges were widely abused in the past, which resulted in the value of reciprocal links being reduced. Reciprocal links do still have value, and there’s certainly no risk of a penalty being applied as a consequence of them, however, if you’re looking for a backlink of the highest possible quality, then it should come from a website that you’re not also linking to from your own site.

The trust and authority flowing through a page with a backlink to your site on it gets divided up between all of the links on that page, and so the less links there are on a page, the higher the quality of the links on the page, as the the trust and authority passed on is less diluted. It depends on a few factors, but as a rule of thumb, having a link to your site share a page with less than 10 other external links would be considered good.

Not easily acquired
The more easily you can acquire a backlink, the less value it will likely have. The chances are that if you can get it a couple of minutes, or with a couple of clicks, then thousands of people will have done it before you and thousands more will do it after you – including your competitors if they…

Bing Rewards: A Quick Guide

Bing Rewards is program sponsored and run by Microsoft, that rewards users for completing searches via Bing. Every two searches the user is rewarded with points, which can then be cashed in for gift cards and even Swagbucks (which is currently the most rewarding option if you use Swagbucks as well.) The other cool thing about Bing Rewards, is unlike other rewards programs, you are allowed to have up to four accounts per household. This means you can quadruple your earnings each month.

Basic Information:

  • Open To: Users who are 13+ and residents of the US only (sorry!)
  • Referrals: 200 500* credits once you referral reaches Silver Status (completes the welcome tours and earns 200 credits for themselves)
    *For a limited time, Bing is offering 500 credits for each new referral. That's basically a whole $5 gift card!
  • Cash Outs: Various gift cards, store discounts and Swagbucks bonuses starting at $3.00 = 340 credits for Silver Level / 330 credits for Gold Level
  • Earning Effort: Minimum
Recommended Routine:
  1. Check the Bing Rewards dashboard daily. Every day you will have a few one point offers that upon clicking will reward you (like a CPC).
  2. Do your daily 30 searches (1 credit every 15 searches) to get all your credits for the day. You can use an automated service like Bing Pong or you can simply click Search Bing < Images and click through all the related links until your daily goal has been met. You can also make your own script to click through links rather easily using AutoHotkey. Here is the script I use.
Other Tips & Tricks:
  • If you already have Qmee, your searches can be eligible for Qmee cash. Make sure you have Qmee on when you do these searches so you can double your potential rewards!
  • It is most rewarding to use Bing Rewards to cash out for Swagbucks bonuses. As a Gold Level, 500 SB = 475 credits. Bing Rewards pays you in a Swagcode that can be redeemed. You can redeem your Bing Rewards for Swagbucks up to 50 times.
Payment Proofs:
You can view all of my InstaGC payment proofs (and all my payment proofs in general) here in this album. Or follow our Facebook page and get up to date codes, payment proofs and news on the best online money makers!

How to Easily Increase Your Google Adsense Revenue (Easy Way)

There are many blogger or website owner only use Google adsense program to earn money. Some times they are banned from Google adsense program because they use many tips and tricks to earn more adsense revenue. Here I share some tips how to easily increase your google adsense revenue.

Tips-1: Before you registration in Google adsence revenue program, you should read the google adsense adsense complete TOS . It will help you to realize the Google adsense revenue program.

Tips-2: Be update!! It is most important to update your website on regular. Google loves fresh and regular contains.
Tips-3: Direct Search Engine traffic is the best way to get traffic. More traffic more click and more money. It is the simple equation. For this you must deliver unique and fresh content.
Tips-4: Add placement is one of the important issue for earning more revenue.Select direct visible area for your add. You can experiment with your add placement for 7 days to know which is the best add placement positions for your website.

Tips-5: SEO for your website is the key rule to increase traffic and more revenue.
I am not adsense boss. You can use those basic tips and tricks to earn more adsense revenue. I hope it helps you.



How to Make Money With Google Adsense | Tips On How to Get Started and Setting Up your Adsense Account

I became an Adsense publisher in April of 2005 when Google’s Adsense was just 2 years old from being launched.
Adsense is definitely one of the hottest ways to earn passive income of the century. All a person needs to do is to create an AdSense account. Build a website with unique and original contents. It is so effective that not only individuals but businesses have started using GoogleAds for passive income as well. Before we discuss tips and tricks on how you can make the most of AdSense, let’s read the answer to a very important question.
What do the terms residual income and passive income imply?
The use of the word, passive does not mean that you will have to do entirely nothing to earn regular income. Rather it means that the amount of resources you spend on an activity is very little in comparison to the revenue it generates. For example, after posting an interesting/controversial/informative article, you might continue to receive visitors on your blog for more than a year. Remember, some topics provide more passive incomes than others. For example a fashion blog will be able to generate less passive income because of the rapid changes in styles. A fashion blogger will have to continuously have to update his/her blog to keep readers abreast with the latest developments in the world of style. On the other hand, blogs and websites on relatively stable subjects such as education, health and relationships are more likely to generate more passive income because of their evergreen nature. There are many issues that people discuss again and again and information related to which remains the same. Hence, readers may continue to come on a certain blogpost related to for years.
On the other hand, the term residual income refers to the fact that AdSense is not your primary source of income. In fact, it is a fraction of the income you derive from your online activities. For example, a blog that discusses nail art and simultaneously sells nail art supplies to its readers is likely to make AdSense display advertisements related to the subject. Hence, the blogger will have to streams of income – one from the income of the nail art supplies and the other from AdSense. Since, revenue generated from AdSense will only be a fraction of the revenue from the sale of the nail art it has been termed residual income.
How to Use AdSense in an Effective Way. Let’s look at the Holistic Approach
If you are planning to use AdSense as one of the sources of income, there are a few tips you could use to make your endeavors more effective.
1. Number of Websites/Blogs and their Genres
There are two extreme ways of earning with GoogleAds. Earn $100 with 1 blog or earn $20 from 5 blogs each. When it comes to choosing between the two, we recall the old adage; don’t put all your eggs in one basket. Yes, diversification is the key to success when it comes to earning residual income through AdSense.

Following are some of the benefits of diversification.
a. Having more than one blog/website will allow you to cover a wider range of topics. If you decide to run three blogs at a time, you may cover very distant genres of entrees such as health, fashion and travel. This will help you cover three unique sets of consumer markets, news items and products.
b. Some genres are better more effective at generating passive income than others. As discussed above, it is a great idea to invest resources in at least one website/blog that is sure to generate a small but steady stream of visitors and thus passive revenue. The other blogs/websites may be on topics that require regular updates.
2. Attraction Marketing to Increase your Website Traffic and build your list!
Attactraction marketing is a technique that’s used not only by those who sell products but also who help those who sell products. This is true for blogs/websites that provide visitors with information or free online services. A few examples of such websites that cater free email services, provide news updates and make downloadable content available for free.
Regardless of the revenue from GoogleAds being residual or not, it is imperative that you increase the traffic to your websites and blogs. The more people will visit your blog/website, the higher the number of clicks will be on GoogleAds (even if the percentage remains the same).
3. Update your Contents on a regular basis!
It is true that the older articles get, the more they are shared among readers and the stronger their presence on their internet grows. And the stronger its presence is, the more people visit it and the more revenue GoogleAds placed next to it earn. However, this situation is applicable to articles that have the potential to appeal to readers over a long period of time. A few categories such as health, education and relationships are better able to retain the longevity of their articles. Others however serve readers best with fresh content.

Hence, to be able to generate lots of traffic and remain in Google’s ‘good’ books, make sure that you continuously update your blogs/websites with the latest info on the topics the platforms are about.
4. Positioning AdSense
Perhaps the most important thing to do is to place GoogleAds on your website in a highly effective way.

There are three things that you must keep in mind when configuring the settings.
a. Size
The basic rule that you must follow when placing ads on your website/blog is that of camouflage. The aim of doing so isn’t to hide the advertisement but to make it look like a part of the website itself. Although doing so entirely isn’t possible, your effort is bound to cause a positive change and make the advertisement more in sync with the rest of the website.
GoogleAds come in three different sizes:
i. Large rectangle –336×280
ii. Medium rectangle – 300×250
iii. Wide skyscraper – 160×600

Choose the size that suits your blog/website best. One good way of figuring out the right size is to consider the dimensions of other graphics/tables that are present on your site. Also keep in mind the website’s template. The greater number of columns a website has, the lesser flexibility it will have for larger advertising boxes.
b. Color
Another factor that must be used to taken into consideration when placing ads on a site is its background color. You may employ one of the three techniques mentioned below to maximize the number of clicks GoogleAds on your website generate.

i. Blend – Choosing the color of the advertisement to be exactly that of website’s background will give it a very subtle attraction. It is best for visitors who are averse to advertisements.
ii. Complement – You may also choose one of the two or more colors that your website contains. For example if your blog is primarily blue with green accents, you may choose green as the color of the advertisement. This too will make it look like a part of the website and will appeal to a wide range of audience.
iii. Contrast – A rather wild but at times effective idea is to choose a color for the advertisement which is nowhere in the website. Doing so will make it very prominent. And if the advertisement is alluring enough, even the greatest skeptics will click on it.
c. Position
Yet another important factor that affects the probability of an advertisement getting clicked on is its positive relative to other content present on the site. While many experts suggest placing advertisements right at the top of blogs/websites, the rule isn’t applicable in very case. One relatively safe option is to place advertisements on the right hand side. Other than that, it is best that the psyche of the website’s visitors be kept in mind when position ads.

If the website talks about something serious such as health, it is preferable that the advertisement be placed at the bottom or the side of the website (these are just my recommendations because I also blog on health care office management). This way the website will get a chance to first build credibility with the visitors. On the other hand, if the website is relatively frivolous in nature, it is okay to position ads even right at the top.
5. Things to Avoid when Using AdSense
AdSense comes with a set of dos and don’ts. While religiously following the dos don’t forget the don’ts are almost equally important. One wrong move and your AdSense account can be frozen. Following are some of the most basic don’ts Google does not tolerate.
a. Clicking on Your own Website’s Ads
If you have been trying to act smart by clicking on your own website’s Google Ads, you are not only wasting your time but even jeopardizing your Google Ads account. Yes, Google clearly states in the guidelines it provides to those using AdSense that clicks ‘originating from your IP addresses or computers under your control’ on the ads is a violation of the terms and agreements you consented to. Hence, the violation of the agreement may lead to the termination of your AdSense account.

b. Asking Others to Click on GoogleAds
Yet another action that is prohibited by Google is to ‘request … end users to click on Ad’. Often bloggers request their fans to click on ads on their blog by clearly explaining their motive. Even if readers do fulfill such a request, their clicks will be considered invalid.

c. Placing Ads on Restricted Sites
Google forbids users from placing GoogleAds on restricted website such as those which contain adult content. Even if the clicks on such ads are valid, they are not going to earn you any revenue.

d. Publishing Competitors’ Advertisements
GoogleAds is not the only network of advertisements. Alternatives do exist such as Yahoo Publisher Network, Bidvertiser, Clicksor, InfoLinks and Project Wonder. It may occur to you that using more than one publishing networks may result in greater total revenue given the variety of ads the two or more than two networks will display on your website. However, such an arrangement does not. Even if smaller publishing networks may be okay with being on the same page with others, GoogleAds is not.

WordPress SEO by Yoast

WordPress out of the box is already technically quite a good platform for SEO, this was true when I wrote my original WordPress SEO article in 2008 and it's still true today, but that doesn't mean you can't improve it further! This plugin is written from the ground up by WordPress SEO consultant and WordPress developer Joost de Valk to improve your site's SEO on all needed aspects. While this WordPress SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. WordPress SEO forces you to choose a focus keyword when you're writing your articles, and then makes sure you use that focus keyword everywhere.

Write better content with WordPress SEO

Using the snippet preview you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short and your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through for organic search results.

Page Analysis

The WordPress SEO plugins Linkdex Page Analysis functionality checks simple things you're bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, if you've written a meta description and if that meta description contains your focus keyword, if you've used any subheadings within your post, etc. etc.
The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.
Combined, this plugin makes sure that your content is the type of content search engines will love!

Technical WordPress Search Engine Optimization

While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This WordPress SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines like so much:

Meta & Link Elements

With the WordPress SEO plugin you can control which pages Google shows in its search results and which pages it doesn't show. By default, it will tell search engines to index all of your pages, including category and tag archives, but only show the first pages in the search results. It's not very useful for a user to end up on the third page of your "personal" category, right?
WordPress itself only shows canonical link elements on single pages, WordPress SEO makes it output canonical link elements everywhere. Google has recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives, this plugin adds those automatically, see [this post](http://yoast.com/rel-next-prev-paginated-archives/ title="rel=next & rel=prev for paginated archives") for more info.

XML Sitemaps

WordPress SEO has the most advanced XML Sitemaps functionality in any WordPress plugin. Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps existence. These XML sitemaps include the images in your posts & pages too, so that your images may be found better in the search engines too.
These XML Sitemaps will even work on large sites, because of how they're created, using one index sitemap that links to sub-sitemaps for each 1,000 posts. They will also work with custom post types and custom taxonomies automatically, while giving you the option to remove those from the XML sitemap should you wish to.
Because of using XSL stylesheets for these XML Sitemaps, the XML sitemaps are easily readable for the human eye too, so you can spot things that shouldn't be in there.

RSS Optimization

Are you being outranked by scrapers? Instead of cursing at them, use them to your advantage! By automatically adding a link to your RSS feed pointing back to the original article, you're telling the search engine where they should be looking for the original. This way, the WordPress SEO plugin increases your own chance of ranking for your chosen keywords and gets rid of scrapers in one go!

Breadcrumbs

If your theme is compatible, and themes based on Genesis or by WooThemes for instance often are, you can use the built-in Breadcrumbs functionality. This allows you to create an easy navigation that is great for both users and search engines and will support the search engines in understanding the structure of your site.
Making your theme compatible isn't hard either, check these instructions.

Edit your .htaccess and robots.txt file

Using the built-in file editor you can edit your WordPress blogs .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.

Social Integration

SEO and Social Media are heavily intertwined, that's why this plugin also comes with a Facebook OpenGraph implementation and will soon also support Google+ sharing tags.

Multi-Site Compatible

This WordPress SEO plugin, unlike some others, is fully Multi-Site compatible. The XML Sitemaps work fine in all setups and you even have the option, in the Network settings, to copy the settings from one blog to another, or make blogs default to the settings for a specific blog.

Import & Export functionality

If you have multiple blogs, setting up plugins like this one on all of them might seem like a daunting task. Except that it's not, because what you can do is simple: you set up the plugin once. You then export your settings and simply import them on all your other sites. It's that simple!

Import functionality for other WordPress SEO plugins

If you've used All In One SEO Pack or HeadSpace2 before using this plugin, you might want to import all your old titles and descriptions. You can do that easily using the built-in import functionality. There's also import functionality for some of the older Yoast plugins like Robots Meta and RSS footer.
Should you have a need to import from another SEO plugin or from a theme like Genesis or Thesis, you can use the SEO Data Transporter plugin, that'll easily convert your SEO meta data from and to a whole set of plugins like Platinum SEO, SEO Ultimate, Greg's High Performance SEO and themes like Headway, Hybrid, WooFramework, Catalyst etc.
Read this migration guide if you still have questions about migrating from another SEO plugin to WordPress SEO.

WordPress SEO Plugin in your Language!

Currently a huge translation project is underway, translating WordPress SEO in as much as 24 languages. So far, the translations for French and Dutch are complete, but we still need help on a lot of other languages, so if you're good at translating, please join us at translate.yoast.com.

News SEO

Be sure to also check out the News SEO module if you need Google News Sitemaps. It tightly integrates with WordPress SEO to give you the combined power of News Sitemaps and full Search Engine Optimization.

What is Search Engine Optimization?

Top 10 Google SEO Tips For 2013
SEO is the process of optimizing your webpage so that it receives free, unpaid or organic traffic from Search Engine. It is an incremental process and often consists of small modification  to your webpage.

10 SEO tips for Year 2013


1. Keyword in Domain name – If you are interested in some specific field like SEO make sure you include keyword in your domain for example seotips.com.
2. Keyword in Post Url- Always change your post permalink if there is no keyword in the Url, blogger and WordPress by default adds title as the permalink. If you don’t see title of the post in the Url, then you need to change your permalinks option.
 SEO Tips For 2013
3. Keywords in Title tag,headings, meta description  and in Body- Use at least one keyword in title tag, headings and meta description. Don’t use too many keywords in body, you can also use keywords in subheadings. If you are on WordPress self hosted blog you can use “WordPress SEO by Yoast” plugin to automate all above tasks.

4. Optimize Images- Add alt tags and title  in all of your images and make sure to optimize the size to cut the server load. For WordPress you can use Smust.it plugin to automate this task and for other platform you can use standalone software like Gimp or XnConvert. Reducing the image size without compromising its quality is called as lossless optimization and thus reduces the loading time of your website, Since Google has incorporated Site speed in ranking of Search Results.
5. Interlinking- Interlink all your related post, make sure your link contains keyword. Don’t link too deep and same keywords more than two times. If you are linking to other website (outbound links) always make sure that site you are linking to is a “Good Site”, don’t link your website to spam sites.
6. Optimize your Website/blog- It is  proven that decreasing the loading time of your website/blog is directly affects the number of visitors/pageview. Best practice is to not exceed 100k page size and reducing unnecessary scripts and meta tags from WebPage. You can use Google Page Speed tool to check your website speed and it also suggest what action should be taken to optimize website. To optimize  your Website you can use W3 Total Cache WordPress Plugin.
7. Submit your website/blog to Search Engine/Directories- Create Google Webmaster and Analytics account submit your website including sitemap, track your rankings and other details. Submit your website/blog to Bing and other Search Engine like Baidu, Yandex  etc. Listing your website in DMoz can take more than a year but if you succeed, then it will boast your overall ranking. If you can’t wait then go for Yahoo paid listing which charges around 299$. There are many web directories where you can list your website free of cost.
Click here to Submit your website to free and paid directory
8. Easy Navigation – Make sure user can navigate your website without any problem,include two sitemaps one for visitors and other for Search Engines. Use breadcrumbs for internal sitemaps and Xml sitemaps for Search Engines.

9. Quality Contents – Provide quality contents to your visitors, engage visitors and decrease bounce rate of your website. Don’t copy other’s work, write fresh contents,easy to read and primarily for your readers not for Search Engine.
Content is King But SEO is Queen
10. Social Network- Create Social Profile on various Social Network such as Facebook, Twitter, Google+, LinkedIn etc and daily share your post/article’s on these Social Network. Make sure you put your domain name in Social Network Profiles.
There are many SEO TIPS For 2013 But top ten are listed above, if you have any other tips you can share with us in the comments below. In mean while feel free to explore rest of our Blog.

FREE Search Engine Submission to Google Yahoo Bing

FREE Search Engine Submission

Submit your URL to the search engines to promote your website for free!
Practically everyone who has access to Internet uses Google, Yahoo, or another popular search engine to browse the net and find extensive information in a matter of seconds. To get access to larger audience, you may submit your site to the most popular search engines and have them list your site in their search results for free.
The search engines return relevant search results in two categories: free and sponsored links. When you submit your site to a search engine, you fight for better position on the results list. It is very important to get listed among the first free results. They have better exposure than the sponsored links and generate much more traffic/visitors to your website.
Search Results
Info BoxHow do the search engines display free results?
To be able to display relevant free search results, the search engines store a large database of information about millions of web pages. When you submit your URL to the search engine, you practically invite it to crawl your site and display your URL in relevant free search results. To get high positions on relevant free search results, you have to go through the search engine optimization process. Read about SEO here.
How to submit site to search engines?
It is free and very easy to submit your website to search engines! You better do that submission manually as the search engines ask for verification when submitting the site. Here are the 4 most popular search engines and the pages where you can add your URL:
Note: It is up to each of the search engines to include your website in their search results. The time for the inclusion may vary depending on the number of websites in their waiting lists.

Search Engine Optimization (SEO) for Beginners - Tutorial Part 2

SEO Title Tag

The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.
The benefits of using optimized title tags are three fold:
  1. A user searching for your keyword will see your site's link highlighted in the search engines if your page's title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized.
  2. Increase your rankings on the search engines.
  3. Help the engines distinguish between pages that might look similar.

Higher Clickthrough Rates

Search engine optimization isn't just about showing up number one on search engines. Rather, it's about getting the all the traffic that you deserve from the search engines. If you rank #6 for "free hats" and you and your competitors forget to include that in the page's title tag, chances are, the person doing the search won't see much difference between your site and the others.
However, if you were to change your website's title text to target your most important keyword phrase "free hats", then when someone completes the search for "free hats", they'd see your site show up in bold. This technique will greatly increase the user's desire to view your site first, as your site looks much more relevant and targeted.

Better Rankings

All too often, people believe that the title tag is a place to list the business and domain name of the website. This is wrong and is wasting one of the easiest ways you can tell the search engines what the a page is about and how they should categorize it. While humans might not notice the title tag, search engines certainly do.
Use this opportunity to choose the most important keyword that you want to go after and get the free ranking boost that so many websites are missing out on. If you still want to include your domain or name of the company, do it after your keyword, followed by a dash (e.g. "free hats - hatsemporium.com") to show that your keyword is the most important.

Help the Engines Distinguish your Pages

It's not easy being a search engine. They crawl the web day and night, taking the information from the web and trying to categorize it in a useful manner so that users can find what they're looking for. Make their job easier. Post clearly what the topic of each page is, using title tags, and help the search engine to distinguish one page from another.
You may have two pages that are quite similar and it may require a little thought to point out how they different. Don't make the search engines figure out for themselves because they might make a mistake. Instead, make the decision for them. Spell the differences out for them and help your rankings in the process. This is just one strategy in avoiding the duplicate content penalty, which we'll be getting into greater depth later.

SEO Header and Bold Tags

Although the internet has changed a great deal in the last ten years, one thing that has remained status quo is the way that webmasters designate topics and things of importance. Topics of a page are often set with header tags <h1> though <h6>, while important items are put in bold to make sure that the user noticed them. However, not just the user notices these attention-grabbing tags. Search engines also use these as primary indicators of what a page is about and what content its creator thought was most important.

Header Tags - <h1> through <h6>

Header tags are a great way to help boost your search engine rankings. If you're creating a page about "free hats" and would like to rank for it, there's nothing shady at all about including a nice big <h1>Free Hats</h1> at the top of the page to make sure your users and the search engines know what your page's subject is. However, as with other search engine strategies, it is important not to stuff too many keywords into these tags. A good rule of thumb is to include no more than 3 or 4 <h1> tags per page, and always have at least a paragraph or two of text between your header tags.
A page that consists entirely of header tags looks pretty spammy to search engines, and it isn't very useful to your visitors.

Bold, Italic, and Emphasis

When you've used up your quota of header tags on the page, don't stress out. There are still plenty of tools to target your keywords with. When mentioning your keywords throughout the page, it's helpful to put them into italics, bold, or emphasis (<em>) to make sure the search engines know that these words are important.
Often people use a lot of flash animations and CSS <span> tags to format text, but search engines don't have an easy way of determining either of these. Why make the search engines work harder than they need to? Use these basic HTML tags and help yourself (and the engines) out!

SEO Keyword Use

So you've researched which keywords you want to target, but just putting the keywords in your <title> and <h1> tags is not enough. If you stop there, you're not going to be able to cover all the bases or pull in as much search traffic as you could. When doing on-page optimization for your selected keywords, there are three things to take into consideration:
  1. Keywords Density - How many times is your keyword mentioned on your site? If it's too much, you'll look like a spammer; if it's too little, you won't look like a relevant match and the search engines won't consider your site.
  2. Keyword Variation - Altering versions of your keywords will help you capture hidden search engine traffic.
  3. Similar Keywords - These are closely related topics to your keywords that will aide the search engines in correctly categorizing your traffic.

Keyword Density

Although some SEOs will talk about aiming for an exact proportion (e.g. the number of times your keyword appears divided by the total number of words on the page), it's a little too much work for something that will take care of itself as long as you know how to write well! Use your keyword frequently on your site, but not so much that it makes the page look weird or a sentence sound awkward. If you just use the keyword once at the top of the page and then reference the keyword as "it", for the rest of the article, you'll definitely be using it too little.
If you want some numbers, you should use your keyword at least three times on the page. This does not include keyword variations.

Keyword Variations

You may have found a couple of high traffic keywords using a keyword research tool, but those estimates often group similar keywords, alternate spellings, and plurals into a single word. Valuable traffic is hidden when using those tools. This hidden traffic lies in all the subtle variations of your keyword that someone may search for.
  • Plurals - The easiest way to optimize your site is to include the plural version of your keyword at least a couple of times on your page. Nearly every keyword can do this (instead of "free hat", try "free hats").
  • Misspellings - Although it may make your site look a little unprofessional, including a very common misspelling of your keywrod is one of the easiest ways to rank #1 for that exact spelling and get some free traffic. This is one of the fun things to experiment with after you've optimized the rest of your site.
  • Acronyms - If your keyword is an acronym like SEO, write out the words completely (Search Engine Optimization) so that you can target those people who do not know the acronym.

Similar Keywords

If you're making a page to target "big hats," consider changing up the adjective "big" to its synonyms, like "huge," "giant," "large," "humongous," or "oversized." You can also use the names of specific words that relate to "big hats," like "cowboy hat" and "sombrero." By using this tactic, you give yourself a chance to rank for those similar keywords, plus you let the search engines know more about your page and what it's about. The more a search engine knows about your page, the better off you're going to be!

SEO Internal Linking Structure

The honest fact is, if company owners knew how important that the internal linking structure of a site was to a site's performance on the search engines, they'd have multiple dedicated staff working just to make sure they had it optimized 100%. This topic is a little advanced, but it's helpful to break the inner linking structure down into three parts:
  1. Page depth
  2. Quantity of Internal Links
  3. Quality of Internal Links

Page Depth

Page depth refers to the number of required clicks to get to a page from the homepage. Pages that are available in one click are deemed more important than those that are nearly hidden and require more than 3 clicks to reach. It might seem a little strange, but if you can visualize your website in a tree graph, you will easily notice why certain pages are performing poorly in the search engines.
By organizing your site in this format, you can see which pages are getting a lot of page depth love and which are hurting. If you have a lot of worthless pages and few important product pages, you might take this opportunity to restructure your site.

Quantity of Internal Links

This point is simple; the more internal links you have that point to a certain page, the more important search engines believe that page to be. A common page that ranks well on almost every site is the homepage. This point will continue to be true for many years because nearly every webmaster programs their site so that every page has a link back to the homepage.
So how do make your other pages benefit from this? Does that mean you should have every page on your site include a link to EVERY SINGLE PAGE in your site? No. That's an obvious red flag to search engines, and you'll be seen as a spammer if your site has a couple of paragraphs and then 500 links to every other page on your site.
A better strategy would to have a "Top Products" section that includes a link to pages you want to receive the most link love. Another strategy is to have a link for each of the major areas of your site. This will help give those areas a lot of link love, and in turn, they'll be able to get more link love to the pages contained within them.

Quality of Internal Links

Just including a bunch of internal links to an important page is not enough; they also need to be high quality links. For your most important pages, make sure the links they receive have as many of the following criterion as possible:
  1. Anchor Text - If you're targeting a certain keyword(or keywords) make sure the internal links have the keyword in the anchor text. Also, bonus points for using slightly altered anchor text throughout your site.
  2. Link Position - The higher a link occurs in the HTML, the better. If you link to "cowboy hats" at the top of the page, but "sombreros" towards the bottom of the page, search engines are going to view the link to "cowboy hats" as more valuable than the link to "sombreros."
  3. Link Zone - The best scenario for link love is to link from one page to a highly-related page. The closer the subjects of each are in topic, the higher the amount of link love that will be transferred. For example, it is better to link form a page about "cowboy boots" to a page about "cowboy hats" than it is to link from a page about "tacos" to a page about "cowboy hats." This doesn't mean you shouldn't include links on pages that are different, but just keep in mind that the link love will not be as strong as it could be.

Search Engine Optimization (SEO) for Beginners - Tutorial Part 1

What SEO Is

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

What SEO Is Not

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.
SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).

Who Uses SEO

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

Keyword Research

Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

Broad Keywords

A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic.
Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive.

Specific Keywords

A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes"). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword.
Summary: Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will receive is relatively low.

Unique or Branded Keywords

These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords.

Keyword Research Tools

Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products. Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can,. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact.
Yahoo has been releasing their keyword search information for years, and many tools are based off of this specific data. We've collected a wide variety of helpful tools that will give you a general idea of which keywords you should target when making and optimizing your websites.

Picking a Short List

To put the optimizing tactics that we teach to good use, we recommend that you try to target no more than 2 or 3 keyword phrases per page. A common mistake by many SEO beginners is to stuff 500 different keywords on one page and wait for the #1 rankings to roll in. That might have worked 10 years ago, but the algorithms that search engines use these days are much more sophisticated and are not tricked by this. That's why it's best to start small, and be concise with the keywords that you choose. New sites in particular will find it nearly impossible to rank well for many keyword phrases upon first starting out.

What is PageRank?

PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority.
To determine how important, or authoritative, a site was Google chose several big sites, such as cnn.com, dmoz.org, and espn.com. These sites were clear authorities, and Google figured that if these websites chose to link to another site (let's say site B), then site B would receive a piece of that site's authority. If site B were to link to another site (how about C), then site C would also receive a piece of authority, though much smaller.
Using this system of passing authority, Google would then count up how much authority a site had and give it a PageRank from 0 to 10. The PageRank system has become more complicated since then, but this is how it all started.

What's my PageRank?

If you would like to see what PageRank your site has or other sites have, install Google's Toolbar. Google has made a small green bar that starts at 0 page rank (a blank bar) all the way up to 10 (a full green bar, which is 100% authoritative). It should be noted that the PageRank shown in the toolbar is an estimate released by Google, and it is only updated every 3 months or so.

Who Uses PageRank?

When PageRank first came out, only Google was using the technology, but as other search engines have seen how much it improved Google's accuracy, nearly every search engine has added the PageRank system in to be at least part of their algorithm. In the past, while many of the search engines were still working on adding PageRank to their search algorithm, some couldn't wait to make their own and instead signed deals with Google to have them power their results (Yahoo did this for quite some time).
Apart from search engines, SEOs (Search Engine Optimization specialists), link buyers, webmasters, marketers, and anyone interested in a site's value will often look to the Google PageRank when trying to quickly determine the importance of a site.

How Important is PageRank?

When Google was in its childhood, PageRank was the single most important factor for ranking well. However, as soon as the SEO community caught on to this, there was a great deal of people who found ways to artificially boost their clients' PageRank. Those sites became more authoritative than Google thought they should be. Since then, Google and other search engines have constantly refined how important PageRank is, and its importance has definitely declined through the years.
One tactic Google uses is to update Google Toolbar PageRank values four times a year instead of every week, making it difficult for SEOs to know a site's real PageRank. Another tactic is to prevent a site that has been known to sell links from passing any of its PageRank (authority) on to sites that it links to. However, Google can't use that tactic too much because then they run the risk of preventing good sites from being ranked as they should be.
This is a battle between Google and SEOs that will not be ending anytime soon!

Where do I Get PageRank for my Site?

Now we've come to the part where you actually have to do work! It's tough, but getting a high PageRank for your site should definitely be part of your longterm SEO strategy.
The only way to get PageRank is to get a link from a site that already has PageRank. This means that getting a ton of links from PageRank 0 sites will not help your score. However, a single link from a site with a PageRank 6 can immediately boost your site to a PageRank 5 if the site is trusted by Google and is not linking to a massive amount of other sites.
The process of increasing your PageRank is directly tied to link acquisition. Link acquisition is getting links from other sites, be it via natural or through link purchasing. We cover both of these topics in greater detail, and you should read each lesson to learn more about the benefits and drawbacks of each.

Final Thoughts: PageRank

Although not nearly as important as it used to be, PageRank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, but it is also a good indicator of which sites you should spend your most time trying to get links from. Sites with a PageRank 0 are either being punished by Google, or just have an authority of zero, nada, zilch, bupkis, and generally not worth your time.

 Post Continue in Next post Part 2 Click Here To Read it.

Visiting Waikiki Beach, Hawaii, USA

Waikiki
One of the most recognizable beaches is beautiful Waikiki Beach, Hawaii. One can probably not even think about Hawaii without Waikiki Beach coming to mind for a fabulous beach vacation.
Waikiki Beach certainly has its share of 5-star hotels and popular nightspots. But, with a little planning, a family can enjoy Waikiki Beach and its many attractions and amenities, also.
Hotels do tend to fill up, especially during peak tourist season, so booking early is essential in order to get the best rates. Hawaii’s weather, however, makes it easy to vacation at practically any time of the year, so it might be possible to catch some spectacular deals during the “off-season” (if there such a thing).
Air fares might be cheaper during this time, too. All it takes to find out is a little research.
Although Hawaiian beaches are known for their surfer-challenging waves, the waves along Waikiki Beach offer opportunities for beginning and intermediate surfers to hone their skills. Pro surfers, however, will find plenty of excitement.
Some of the other water sports are swimming (of course), kayaking, and outrigger canoing Imagine doing all that in Hawaii, on the Pacific Ocean.
Anyone who is old enough to remember the TV show “Hawaii 5-0” can remember the scene in the closing credits of Hawaiian men paddling a long, rather odd-shaped boat. That is a catamaran, and tourists can actually ride in one of those boats to the famous Diamond Head volcano.
Waikiki Beach does offer other attractions that are not beach-oriented, should one want a change of pace. (But, why would one?)
And, of course, no good beach vacation is complete without a wide range of restaurants offering every conceivable kind of cuisine to choose from. Waikiki Beach is definitely no exception in this area.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions Patents related to search engines can provide information to better understand search engines.

In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.

In 2007, Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.

Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.

In February 2011, Google announced the "Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.

In April 2012, Google launched the Google Penguin update the goal of which was to penalise websites that used manipulative techniques to improve their rankings on the search engine.

Europe

Europe (Listeni/ˈjʊərəp/ EWR-əp or /ˈjɜrəp/ YUR-əp[1]) is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.[2]

Europe is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and the Black Sea and connected waterways to the southeast. Yet the borders of Europe—a concept dating back to classical antiquity—are somewhat arbitrary, as the primarily physiographic term "continent" can incorporate cultural and political elements.

Europe is the world's second-smallest continent by surface area, covering about 10,180,000 square kilometres (3,930,000 sq mi) or 2% of the Earth's surface and about 6.8% of its land area. Of Europe's approximately 50 states, Russia is by far the largest by both area and population, taking up 40% of the continent (although the country has territory in both Europe and Asia), while Vatican City is the smallest. Europe is the third-most populous continent after Asia and Africa, with a population of 733 million or about 11% of the world's population.[3]

Europe, in particular Ancient Greece, is the birthplace of Western culture.[4] It played a predominant role in global affairs from the 15th century onwards, especially after the beginning of colonialism. Between the 16th and 20th centuries, European nations controlled at various times the Americas, most of Africa, Oceania, and large portions of Asia. In 1900, Europe's share of the world's population was 25%.[5]

Both World Wars were largely focused upon Europe, greatly contributing to a decline in Western European dominance in world affairs by the mid-20th century as the United States and Soviet Union took prominence.[6] During the Cold War, Europe was divided along the Iron Curtain between NATO in the west and the Warsaw Pact in the east. European integration led to the formation of the Council of Europe and the European Union in Western Europe, both of which have been expanding eastward since the revolutions of 1989 and the fall of the Soviet Union in 1991.
 Definition
Further information: List of countries spanning more than one continent
Further information: Borders of the continents
Reconstruction of Herodotus' world map
A medieval T and O map from 1472 showing the division of the world into 3 continents
Europa regina map from Münster (1570). The British Isles and Scandinavia are not included in Europe proper.

The use of the term "Europe" has developed gradually throughout history.[7][8] In antiquity, the Greek historian Herodotus mentioned that the world had been divided by unknown persons into three parts, Europe, Asia, and Libya (Africa), with the Nile and the River Phasis forming their boundaries—though he also states that some considered the River Don, rather than the Phasis, as the boundary between Europe and Asia.[9] Europe's eastern frontier was defined in the 1st century by geographer Strabo at the River Don.[10] Flavius and the Book of Jubilees described the continents as the lands given by Noah to his three sons; Europe was defined as stretching from the Pillars of Hercules at the Strait of Gibraltar, separating it from North Africa, to the Don, separating it from Asia.[11]

A cultural definition of Europe as the lands of Latin Christendom coalesced in the 8th century, signifying the new cultural condominium created through the confluence of Germanic traditions and Christian-Latin culture, defined partly in contrast with Byzantium and Islam, and limited to northern Iberia, the British Isles, France, Christianized western Germany, the Alpine regions and northern and central Italy.[12] The concept is one of the lasting legacies of the Carolingian Renaissance: "Europa" often figures in the letters of Charlemagne's cultural minister, Alcuin.[13] This division—as much cultural as geographical—was used until the Late Middle Ages, when it was challenged by the Age of Discovery.[14][15][why?] The problem of redefining Europe was finally resolved in 1730 when, instead of waterways, the Swedish geographer and cartographer von Strahlenberg proposed the Ural Mountains as the most significant eastern boundary, a suggestion that found favour in Russia and throughout Europe.[16]

Europe is now generally defined by geographers as the westernmost peninsula of Eurasia, with its boundaries marked by large bodies of water to the north, west and south; Europe's limits to the far east are usually taken to be the Urals, the Ural River, and the Caspian Sea; to the south-east, including the Caucasus Mountains, the Black Sea and the waterways connecting the Black Sea to the Mediterranean Sea.[17] Because of sociopolitical and cultural differences, there are various descriptions of Europe's boundary. For example, Cyprus is approximate to Anatolia (or Asia Minor), but is usually considered part of Europe and currently is a member state of the EU. In addition, Malta was considered an island of North Africa for centuries,[18] while Iceland, though nearer to Greenland (North America), is also generally included in Europe.

Sometimes, the word 'Europe' is used in a geopolitically limiting way[19] to refer only to the European Union or, even more exclusively, a culturally defined core. On the other hand, the Council of Europe has 47 member countries, and only 27 member states are in the EU.[20] In addition, people living in areas such as Ireland, the United Kingdom, the North Atlantic and Mediterranean islands and also in Scandinavia may routinely refer to "continental" or "mainland" Europe simply as Europe or "the Continent".[21]

Clickable map of Europe, showing one of the most commonly used continental boundaries[22]
Key: blue: states which straddle the border between Europe and Asia; green: states not geographically in Europe, but closely associated politically[23]
Alb.
And.
Austria
Armenia
Azer.
Belarus
Belgium
BiH
Bulgaria
Croatia
Cyprus
Czech
Rep.
Denmark
Estonia
Finland
France
Germany
Georgia
Greece
Greenland (Dk)
Hungary
Iceland
Ireland
Italy
S. Mar.
Kazakhstan
Kos.
Latvia
Liech.
Lithuania
Lux.
Mac.
Malta
Moldova
Mon.
Mont.
Neth.
Norway
Svalbard (Nor)
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slo.
Spain
Sweden
Switz-
erland
Turkey
Ukraine
United
Kingdom
Far. (Dk)
Vat.


Adr-
iatic
Sea
Arctic Ocean
Baltic
Sea
Aegean
Sea
Barents Sea
Bay of
Biscay
Black
Sea
Azov
Sea
Caspian
Sea
Celtic
Sea
Greenland Sea
Baffin Bay
Gulf of
Cadiz
Ligurian
Sea
Mediterranean Sea
North
Atlantic
Ocean
North
Sea
Norwegian
Sea
Strait of Gibraltar
Etymology
Europa and the bull on a Greek vase. Tarquinia Museum, circa 480 BC

In ancient Greek mythology, Europa was a Phoenician princess whom Zeus abducted after assuming the form of a dazzling white bull. He took her to the island of Crete where she gave birth to Minos, Rhadamanthus, and Sarpedon. For Homer, Europe (Ancient Greek: Εὐρώπη, Eurṓpē; see also List of Greek place names) was a mythological queen of Crete, not a geographical designation.

The etymology of Europa is uncertain.[24] One theory suggests that it is derived from the Greek εὐρύς (eurus), meaning "wide, broad"[25] and ὤψ/ὠπ-/ὀπτ- (ōps/ōp-/opt-), meaning "eye, face, countenance",[26] hence Eurṓpē, "wide-gazing", "broad of aspect" (compare with glaukōpis (γλαυκῶπις 'grey-eyed') Athena or boōpis (βοὠπις 'ox-eyed') Hera). Broad has been an epithet of Earth itself in the reconstructed Proto-Indo-European religion.[27] Another theory suggests that it is based on a Semitic word such as the Akkadian erebu meaning "to go down, set" (cf. Occident),[28] cognate to Phoenician 'ereb "evening; west" and Arabic Maghreb, Hebrew ma'ariv (see also Erebus, PIE *h1regʷos, "darkness"). However, Martin Litchfield West states that "phonologically, the match between Europa's name and any form of the Semitic word is very poor".[29]

Whatever the origin of the name of the mythological figure, Εὐρώπη is first used as a geographical term in the 6th century BC, by Greek geographers such as Anaximander and Hecataeus. Anaximander placed the boundary between Asia and Europe along the Phasis River (the modern Rioni) in the Caucasus, a convention still followed by Herodotus in the 5th century BC.[30] But the convention received by the Middle Ages and surviving into modern usage is that of the Roman era used by Roman era authors such as Posidonius,[31] Strabo[32] and Ptolemy,[33] who took the Tanais (the modern Don River) as the boundary. The term "Europe" is first used for a cultural sphere in the Carolingian Renaissance of the 9th century. From that time, the term designated the sphere of influence of the Western Church, as opposed to both the Eastern Orthodox churches and to the Islamic world. The modern convention, enlarging the area of "Europe" somewhat to the east and the south-east, develops in the 19th century.

Most major world languages use words derived from "Europa" to refer to the "continent" (peninsula). Chinese, for example, uses the word Ōuzhōu (歐洲); this term is also used by the European Union in Japanese-language diplomatic relations, despite the katakana Yōroppa (ヨーロッパ?) being more commonly used. However, in some Turkic languages the originally Persian name Frangistan (land of the Franks) is used casually in referring to much of Europe, besides official names such as Avrupa or Evropa.[34]
History
Main article: History of Europe
Prehistory
Main article: Prehistoric Europe
Ġgantija, Malta
The Lady of Vinča, neolithic pottery from Serbia
Stonehenge, England
The Nebra sky disk from Bronze age Germany

Homo georgicus, which lived roughly 1.8 million years ago in Georgia, is the earliest hominid to have been discovered in Europe.[35] Other hominid remains, dating back roughly 1 million years, have been discovered in Atapuerca, Spain.[36] Neanderthal man (named for the Neandertal valley in Germany) appeared in Europe 150,000 years ago and disappeared from the fossil record about 28,000 BC, with this extinction probably due to climate change, and their final refuge being present-day Portugal. The Neanderthals were supplanted by modern humans (Cro-Magnons), who appeared in Europe around 43 to 40 thousand years ago.[37]

The European Neolithic period—marked by the cultivation of crops and the raising of livestock, increased numbers of settlements and the widespread use of pottery—began around 7000 BC in Greece and the Balkans, probably influenced by earlier farming practices in Anatolia and the Near East. It spread from the Balkans along the valleys of the Danube and the Rhine (Linear Pottery culture) and along the Mediterranean coast (Cardial culture). Between 4500 and 3000 BC, these central European neolithic cultures developed further to the west and the north, transmitting newly acquired skills in producing copper artefacts. In Western Europe the Neolithic period was characterized not by large agricultural settlements but by field monuments, such as causewayed enclosures, burial mounds and megalithic tombs.[38] The Corded Ware cultural horizon flourished at the transition from the Neolithic to the Chalcolithic. During this period giant megalithic monuments, such as the Megalithic Temples of Malta and Stonehenge, were constructed throughout Western and Southern Europe.[39][40] The European Bronze Age began circa 3200 BC in Greece.[41]

The European Iron Age began around 1200 BC.[42] Iron Age colonisation by the Greeks and Phoenicians gave rise to early Mediterranean cities. Early Iron Age Italy and Greece from around the 8th century BC gradually gave rise to historical Classical antiquity.
Classical antiquity
Main article: Classical antiquity
See also: Ancient Greece and Ancient Rome
The Greek Temple of Apollo, Paestum, Italy

Ancient Greece had a profound influence on Western civilisation. Western democratic and individualistic culture are often attributed to Ancient Greece.[43] The Greeks invented the polis, or city-state, which played a fundamental role in their concept of identity.[44] These Greek political ideals were rediscovered in the late 18th century by European philosophers and idealists. Greece also generated many cultural contributions: in philosophy, humanism and rationalism under Aristotle, Socrates and Plato; in history with Herodotus and Thucydides; in dramatic and narrative verse, starting with the epic poems of Homer;[43] in medicine with Hippocrates and Galen; and in science with Pythagoras, Euclid and Archimedes.[45][46][47]
The Roman Empire at its greatest extent

Another major influence came on Europe that would impact Western civilisation from the Roman Empire which left its mark on law, politics, language, engineering, architecture, government and many more aspects in western civilization.[48] During the pax romana, the Roman Empire expanded to encompass the entire Mediterranean Basin and much of Europe.[49]

Stoicism influenced Roman emperors such as Hadrian, Antoninus Pius, and Marcus Aurelius, who all spent time on the Empire's northern border fighting Germanic, Pictish and Scottish tribes.[50][51] Christianity was eventually legitimised by Constantine I after three centuries of imperial persecution.
Early Middle Ages
Main articles: Late Antiquity and Early Middle Ages
See also: Dark Ages (historiography) and Age of Migrations
Roland pledges fealty to Charlemagne, Holy Roman Emperor.

During the decline of the Roman Empire, Europe entered a long period of change arising from what historians call the "Age of Migrations". There were numerous invasions and migrations amongst the Ostrogoths, Visigoths, Goths, Vandals, Huns, Franks, Angles, Saxons, Slavs, Avars, Bulgars and, later still, the Vikings and Magyars.[49] Renaissance thinkers such as Petrarch would later refer to this as the "Dark Ages".[52] Isolated monastic communities were the only places to safeguard and compile written knowledge accumulated previously; apart from this very few written records survive and much literature, philosophy, mathematics, and other thinking from the classical period disappeared from Europe.[53]
Europe around 650

From the 7th century Byzantine history was greatly affected by the rise of Islam and the Caliphates. Muslim Arabs first invaded historically Roman territory under Abū Bakr, first Caliph of the Rashidun Caliphate, who entered Roman Syria and Roman Mesopotamia. Under Umar, the second Caliph, the Muslims decisively conquered Syria and Mesopotamia, as well as Roman Palestine, Roman Egypt, and parts of Asia Minor and Roman North Africa. This trend continued under Umar's successors and under the Umayyad Caliphate, which conquered the rest of Mediterranean North Africa and most of the Iberian Peninsula. Over the next centuries Muslim forces were able to take further European territory, including Cyprus, Malta, Crete, and Sicily and parts of southern Italy.[54] In the East, Volga Bulgaria became an Islamic state in the tenth century.[55]

The Muslim conquest of Hispania began when the Moors (mostly Berbers with some Arabs) invaded the Christian Visigothic kingdom of Iberia in the year 711, under their Berber leader Tariq ibn Ziyad. They landed at Gibraltar on 30 April and worked their way northward. Tariq's forces were joined the next year by those of his superior, Musa ibn Nusair. During the eight-year campaign most of the Iberian Peninsula was brought under Muslim rule — save for small areas in the northwest (Asturias) and largely Basque regions in the Pyrenees. This territory, under the Arab name Al-Andalus, became part of the expanding Umayyad empire.

The unsuccessful second siege of Constantinople (717) weakened the Umayyad dynasty and reduced their prestige. After their success in overrunning Iberia, the conquerors moved northeast across the Pyrenees, but were defeated by the Frankish leader Charles Martel at the Battle of Poitiers in 732. The Umayyads were overthrown in 750 by the 'Abbāsids and most of the Umayyad clan massacred.

A surviving Umayyad prince, Abd-ar-rahman I, escaped to Spain and founded a new Umayyad dynasty in the Emirate of Cordoba, (756). Charles Martel's son, Pippin the Short retook Narbonne, and his grandson Charlemagne established the Marca Hispanica across the Pyrenees in part of what today is Catalonia, reconquering Girona in 785 and Barcelona in 801. The Umayyads in Spain proclaimed themselves caliphs in 929.

During the Dark Ages, the Western Roman Empire fell under the control of various tribes. The Germanic and Slav tribes established their domains over Western and Eastern Europe respectively.[56] Eventually the Frankish tribes were united under Clovis I.[57] Charlemagne, a Frankish king of the Carolingian dynasty who had conquered most of Western Europe, was anointed "Holy Roman Emperor" by the Pope in 800. This led to the founding of the Holy Roman Empire, which eventually became centred in the German principalities of central Europe.[58]

The predominantly Greek speaking Eastern Roman Empire became known in the West as the Byzantine Empire. Its capital was Constantinople. Emperor Justinian I presided over Constantinople's first golden age: he established a legal code, funded the construction of the Hagia Sophia and brought the Christian church under state control.[59] Fatally weakened by the sack of Constantinople in 1204, during the Fourth Crusade, Byzantium fell in 1453 when it was conquered by the Ottoman Empire. Middle Ages
Main articles: High Middle Ages, Late Middle Ages, and Middle Ages
See also: Medieval demography

The economic growth of Europe around the year 1000, together with the lack of safety on the mainland trading routes, made possible the development of major commercial routes along the coast of the Mediterranean Sea. In this context, the growing independence acquired by some coastal cities gave the Maritime Republics a leading role in the European scene.
Tancred of Sicily and Philip II of France, during the Third Crusade

The Middle Ages on the mainland were dominated by the two upper echelons of the social structure: the nobility and the clergy. Feudalism developed in France in the Early Middle Ages and soon spread throughout Europe.[72] A struggle for influence between the nobility and the monarchy in England led to the writing of the Magna Carta and the establishment of a parliament.[73] The primary source of culture in this period came from the Roman Catholic Church. Through monasteries and cathedral schools, the Church was responsible for education in much of Europe.[72]

The Papacy reached the height of its power during the High Middle Ages. An East-West Schism in 1054 split the former Roman Empire religiously, with the Eastern Orthodox Church in the Byzantine Empire and the Roman Catholic Church in the former Western Roman Empire. In 1095 Pope Urban II called for a crusade against Muslims occupying Jerusalem and the Holy Land.[74] In Europe itself, the Church organised the Inquisition against heretics. In Spain, the Reconquista concluded with the fall of Granada in 1492, ending over seven centuries of Islamic rule in the Iberian Peninsula.[75]
The sacking of Suzdal by Batu Khan in 1238, during the Mongol invasion of Europe.

In the 11th and 12th centuries, constant incursions by nomadic Turkic tribes, such as the Pechenegs and the Cuman-Kipchaks, caused a massive migration of Slavic populations to the safer, heavily forested regions of the north and temporarily halted the expansion of the Rus' state to the south and east.[76] Like many other parts of Eurasia, these territories were overrun by the Mongols.[77] The invaders, who became known as Tatars, were mostly Turkic under Mongol command. They established the state of the Golden Horde, which later adopted Islam as a religion and ruled over modern-day southern and central Russia for more than three centuries.[78][79]

The Great Famine of 1315–1317 was the first crisis that would strike Europe in the late Middle Ages.[80] The period between 1348 and 1420 witnessed the heaviest loss. The population of France was reduced by half.[81][82] Medieval Britain was afflicted by 95 famines,[83] and France suffered the effects of 75 or more in the same period.[84] Europe was devastated in the mid-14th century by the Black Death, one of the most deadly pandemics in human history which killed an estimated 25 million people in Europe alone—a third of the European population at the time.[85]

The plague had a devastating effect on Europe's social structure; it induced people to live for the moment as illustrated by Giovanni Boccaccio in The Decameron (1353). It was a serious blow to the Roman Catholic Church and led to increased persecution of Jews, foreigners, beggars and lepers.[86] The plague is thought to have returned every generation with varying virulence and mortalities until the 18th century.[87] During this period, more than 100 plague epidemics swept across Europe.[88]
Early modern period
Main article: Early modern period
See also: Renaissance, Protestant Reformation, Scientific Revolution, and Age of Discovery
The School of Athens by Raphael: Contemporaries such as Michelangelo and Leonardo da Vinci (centre) are portrayed as classical scholars
Battle of Vienna in 1683 broke the advance of the Ottoman Empire into Europe

The Renaissance was a period of cultural change originating in Florence and later spreading to the rest of Europe. in the 14th century. The rise of a new humanism was accompanied by the recovery of forgotten classical Greek and Arabic knowledge from monastic libraries, often re-translated from Arabic into Latin.[89][90][91] The Renaissance spread across Europe between the 14th and 16th centuries: it saw the flowering of art, philosophy, music, and the sciences, under the joint patronage of royalty, the nobility, the Roman Catholic Church, and an emerging merchant class.[92][93][94] Patrons in Italy, including the Medici family of Florentine bankers and the Popes in Rome, funded prolific quattrocento and cinquecento artists such as Raphael, Michelangelo, and Leonardo da Vinci.[95][96]

Political intrigue within the Church in the mid-14th century caused the Great Schism. During this forty-year period, two popes—one in Avignon and one in Rome—claimed rulership over the Church. Although the schism was eventually healed in 1417, the papacy's spiritual authority had suffered greatly.[97]

The Church's power was further weakened by the Protestant Reformation (1517–1648), initially sparked by the works of German theologian Martin Luther, a result of the lack of reform within the Church. The Reformation also damaged the Holy Roman Empire's power, as German princes became divided between Protestant and Roman Catholic faiths.[98] This eventually led to the Thirty Years War (1618–1648), which crippled the Holy Roman Empire and devastated much of Germany, killing between 25 and 40 percent of its population.[99] In the aftermath of the Peace of Westphalia, France rose to predominance within Europe.[100] The 17th century in southern and eastern Europe was a period of general decline.[101] Eastern Europe experienced more than 150 famines in a 200-year period between 1501 to 1700.[102] In the 15th–18th centuries, when the disintegrating khanates of the Golden Horde were conquered by Russia, Tatars from the Crimean Khanate frequently raided Eastern Slavic lands to capture slaves.[103]

The Renaissance and the New Monarchs marked the start of an Age of Discovery, a period of exploration, invention, and scientific development.[104] Among the great figures of the Western scientific revolution of the 16th and 17th centuries were Copernicus, Kepler, Galileo, and Isaac Newton.[105] According to Peter Barrett, "It is widely accepted that 'modern science' arose in the Europe of the 17th century (towards the end of the Renaissance), introducing a new understanding of the natural world."[89] In the 15th century, Portugal and Spain, two of the greatest naval powers of the time, took the lead in exploring the world.[106][107] Christopher Columbus reached the New World in 1492, and soon after the Spanish and Portuguese began establishing colonial empires in the Americas.[108] France, the Netherlands and England soon followed in building large colonial empires with vast holdings in Africa, the Americas, and Asia.
18th and 19th centuries
Napoleon's retreat from Russia in 1812. Napoleon's Grande Armée had lost about half a million men.
Main article: Modern history
See also: Industrial Revolution, French Revolution, and Age of Enlightenment

The Age of Enlightenment was a powerful intellectual movement during the 18th century promoting scientific and reason-based thoughts.[109][110][111] Discontent with the aristocracy and clergy's monopoly on political power in France resulted in the French Revolution and the establishment of the First Republic as a result of which the monarchy and many of the nobility perished during the initial reign of terror.[112] Napoleon Bonaparte rose to power in the aftermath of the French Revolution and established the First French Empire that, during the Napoleonic Wars, grew to encompass large parts of Europe before collapsing in 1815 with the Battle of Waterloo.[113][114]

Napoleonic rule resulted in the further dissemination of the ideals of the French Revolution, including that of the nation-state, as well as the widespread adoption of the French models of administration, law, and education.[115][116][117] The Congress of Vienna, convened after Napoleon's downfall, established a new balance of power in Europe centred on the five "Great Powers": the United Kingdom, France, Prussia, Habsburg Austria, and Russia.[118]
The Industrial Revolution started in Great Britain

This balance would remain in place until the Revolutions of 1848, during which liberal uprisings affected all of Europe except for Russia and the United Kingdom. These revolutions were eventually put down by conservative elements and few reforms resulted.[119] In 1867, the Austro-Hungarian empire was formed; and 1871 saw the unifications of both Italy and Germany as nation-states from smaller principalities.[120] Likewise, in 1878 the Congress of Berlin has conveyed formal recognition to the de facto independent principalities of Montenegro, Serbia and Romania.

The Industrial Revolution started in Great Britain in the last part of the 18th century and spread throughout Europe. The invention and implementation of new technologies resulted in rapid urban growth, mass employment, and the rise of a new working class.[121] Reforms in social and economic spheres followed, including the first laws on child labour, the legalisation of trade unions,[122] and the abolition of slavery.[123] In Britain, the Public Health Act 1875 was passed, which significantly improved living conditions in many British cities.[124] Europe’s population increased from about 100 million in 1700 to 400 million by 1900.[125] In the 19th century, 70 million people left Europe in migrations to various European colonies abroad and to the United States.[126]
20th century to present
Main articles: Modern era and History of Europe
See also: World War I, Great Depression, Interwar period, World War II, Cold War, and History of the European Union
European military alliances just prior to the start of WWI

Two World Wars and an economic depression dominated the first half of the 20th century. World War I was fought between 1914 and 1918. It started when Archduke Franz Ferdinand of Austria was assassinated by the Bosnian Serb Gavrilo Princip.[127] Most European nations were drawn into the war, which was fought between the Entente Powers (France, Belgium, Serbia, Portugal, Russia, the United Kingdom, and later Italy, Greece, Romania, and the United States) and the Central Powers (Austria-Hungary, Germany, Bulgaria, and the Ottoman Empire). The War left more than 16 million civilians and military dead.[128] Over 60 million European soldiers were mobilised from 1914–1918.[129]
Ruins of Guernica (1937). The Spanish Civil War claimed the lives of over 500,000 people.

Partly as a result of its defeat Russia was plunged into the Russian Revolution, which threw down the Tsarist monarchy and replaced it with the communist Soviet Union.[130] Austria-Hungary and the Ottoman Empire collapsed and broke up into separate nations, and many other nations had their borders redrawn. The Treaty of Versailles, which officially ended World War I in 1919, was harsh towards Germany, upon whom it placed full responsibility for the war and imposed heavy sanctions.[131]

Economic instability, caused in part by debts incurred in the First World War and 'loans' to Germany played havoc in Europe in the late 1920s and 1930s. This and the Wall Street Crash of 1929 brought about the worldwide Great Depression. Helped by the economic crisis, social instability and the threat of communism, fascist movements developed throughout Europe placing Adolf Hitler of Nazi Germany, Francisco Franco of Spain and Benito Mussolini of Italy in power.[132][133]

In 1933, Hitler became the leader of Germany and began to work towards his goal of building Greater Germany. Germany re-expanded and took back the Saarland and Rhineland in 1935 and 1936. In 1938, Austria became a part of Germany following the Anschluss. Later that year, following the Munich Agreement, Germany annexed the Sudetenland, which was a part of Czechoslovakia inhabited by ethnic Germans. At the time, Britain and France preferred a policy of appeasement.
Burned-out buildings in Hamburg, 1944 or 45

Shortly afterwards, Poland and Hungary started to press for the annexation of parts of Czechoslovakia with Polish and Hungarian majorities. Hitler encouraged the Slovaks to do the same and in early 1939, the remainder of Czechoslovakia was split into the Protectorate of Bohemia and Moravia, controlled by Germany, and the Slovak Republic, while other smaller regions went to Poland and Hungary. With tensions mounting between Germany and Poland over the future of Danzig, the Germans turned to the Soviets, and signed the Molotov–Ribbentrop Pact. Germany invaded Poland on 1 September 1939, prompting France and the United Kingdom to declare war on Germany on 3 September, opening the European Theatre of World War II.[134][135] The Soviet invasion of Poland started on 17 September and Poland fell soon thereafter.

On 24 September, the Soviet Union attacked the Baltic countries and later, Finland. The British hoped to land at Narvik and send troops to aid Finland, but their primary objective in the landing was to encircle Germany and cut the Germans off from Scandinavian resources. Nevertheless, the Germans knew of Britain's plans and got to Narvik first, repulsing the attack. Around the same time, Germany moved troops into Denmark, which left no room for a front except for where the last war had been fought or by landing at sea. The Phoney War continued.

In May 1940, Germany attacked France through the Low Countries. France capitulated in June 1940. However, the British refused to negotiate peace terms with the Germans and the war continued. By August Germany began a bombing offensive on Britain, but failed to convince the Britons to give up.[136] In 1941, Germany invaded the Soviet Union in the ultimately unsuccessful Operation Barbarossa.[137] On 7 December 1941 Japan's attack on Pearl Harbor drew the United States into the conflict as allies of the British Empire and other allied forces.[138][139]
The "Big Three" at the Yalta Conference in 1945; seated (from the left): Winston Churchill, Franklin D. Roosevelt, and Joseph Stalin

After the staggering Battle of Stalingrad in 1943, the German offensive in the Soviet Union turned into a continual fallback. In 1944, British and American forces invaded France in the D-Day landings, opening a new front against Germany. Berlin finally fell in 1945, ending World War II in Europe. The war was the largest and most destructive in human history, with 60 million dead across the world.[140] More than 40 million people in Europe had died as a result of the war by the time World War II ended,[141] including between 11 and 17 million people who perished during the Holocaust.[142] The Soviet Union lost around 27 million people during the war, about half of all World War II casualties.[143] By the end of World War II, Europe had more than 40 million refugees.[144] Several post-war expulsions in Central and Eastern Europe displaced a total of about 20 million people.[145]
The Schuman Declaration led to the creation of the European Coal and Steel Community. It began the integration process of the European Union. (9 May 1950, at the French Foreign Ministry)

World War I and especially World War II diminished the eminence of Western Europe in world affairs. After World War II the map of Europe was redrawn at the Yalta Conference and divided into two blocs, the Western countries and the communist Eastern bloc, separated by what was later called by Winston Churchill an "Iron Curtain". The United States and Western Europe established the NATO alliance and later the Soviet Union and Eastern Europe established the Warsaw Pact.[146]

The two new superpowers, the United States and the Soviet Union, became locked in a fifty-year long Cold War, centred on nuclear proliferation. At the same time decolonisation, which had already started after World War I, gradually resulted in the independence of most of the European colonies in Asia and Africa.[6] In the 1980s the reforms of Mikhail Gorbachev and the Solidarity movement in Poland accelerated the collapse of the Eastern bloc and the end of the Cold War. Germany was reunited, after the symbolic fall of the Berlin Wall in 1989, and the maps of Eastern Europe were redrawn once more.[132]

European integration also grew after World War II. The Treaty of Rome in 1957 established the European Economic Community between six Western European states with the goal of a unified economic policy and common market.[147] In 1967 the EEC, European Coal and Steel Community and Euratom formed the European Community, which in 1993 became the European Union. The EU established a parliament, court and central bank and introduced the euro as a unified currency.[148] In 2004 and 2007, more Eastern European countries began joining, expanding the EU to its current size of 27 European countries, and once more making Europe a major economical and political centre of power.